single word requests - What is the term for pricing items just below a significant value (e.g. $19,995)


What is the name for the pricing strategy where the item price is just below a psychologically significant amount? For example $199 instead of $200, $2.95 instead of $3, $49,990 instead of $50,000.



Answer



The Pricing Strategy article (from the NetMBA Business Knowledge Center) mentions those kinds of price in the section:


Psychological pricing -



base the price on factors such as signals of product quality, popular price points, and what the consumer perceives to be fair.



So I would argue for: "price points" or "popular price points" if you want to be specific about those "popular" ".99" cents.


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