humor - Changing a quotation so that the original is recognised, but has been given a new meaning


I didn't know how to phrase my title to make it meaningful to anyone, and I can't really explain it now, so I shall use an example:


The opening phrase on the DSGB website is "It's counting, Jim, but not as we know it". This comes from the Star Trek quote "It's life, Jim, but not as we know it". What is it called when someone does this (mainly for comedic effect)?




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