Sounds which seem to express a particular quality in whatever words they appear


I noticed that in the English language words ending in "ip" often suggest a brisk, quick movement, as with clip, flip, skip and tip. In other terms, the closing part of these words seems to be suggestive of the meaning itself. Presumably, that circumstance helps advertisers in promoting their products, as, for example, one can see in the picture below.



I'm wondering if there is a name for sounds, like the above mentioned, which seem to express a particular quality whatever words they appear.


Obviously, there are a lot of other cases.


For example, it seems as if "sk" at the start of words such as scoot, skip, scuttle expresses the quick movement implied in all of them, while "sl" suggests either a falling or sliding in movement as in slip, slither, slouch, or something slimy or slushy, as in those words and in sludge, slobber, and slobby.




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