word choice - business competition purposefully attack the competition


What is it called when competition businesses purposefully attack or slander the competition?



Answer



The practice of showing the competitions product, likeness, or information inside your advertising is called comparative advertising.


There really isn't an ad term for slandering the competition beyond legal terms like slander and defamation. There are an abundance of laws on the books to keep this kind of thing from happening.


Not saying this doesn't happen but this is usually in small markets/towns. Some of the words around these ads are attacks and battles.


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