grammar - What is the role of "but" in this context?



For the electronics industry, the television is an important but increasingly difficult product to sell.



I've already searched over the internet about all the meanings the conjunction but can have in a sentence, but I don't understand its meaning in this very context. I have read a text saying that the conjunction "but" can be used to add informations to a first sentence. Can you guys give me a hand and help me understand?




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