meaning - What is the term for replacing a name or brand with a funny pejorative / sardonicism?


What is the term for when one replaces a well-known name [(Proper) noun, company, brand, etc.] with one that tries to be funny yet pejoratively descriptive, different but similar enough that one's audience can likely understand the replacement?


For example: Whole Foods ===> Whole Paycheck; Comcast ==> Scumcast; Starbucks ==> Charbucks; Kinko's == Stinko's; eBay ==> Evil Bay


I tend to use sobriquet don't believe this explicitly implies funny as well as insulting. Moniker again is close but not specific to the above description.


There is a similar question which proposes tortonym and malapropsim, but it does not seem to settle the argument definitively: Is there a term for pejorative parody names of people or places?


Another answer here proposes dysphemism, but to me it isn't a full fit: What do you call it when a name/word is better known by a pejorative? because it doesn't cover the humor aspect.




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