orthography - Who decides the casing of newly coined words?


We are creating a product which is online hosted CMS solution (something like WordPress), and we want to call it Site Pack. However, there are places where we need to join these words together (like the logo for example). How we should case the joined word? There are many options available:



  1. SitePack

  2. Sitepack

  3. sitepack


Which casing is correct? Who decides the casing of newly coined words? Do we have autonomy in determining the casing of the name of our product, or should we consult somewhere for that?




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