grammar - Quick or Quickly: “How to Install a PHP Extension: Quick and Easy”



Let’s say I have this title:


How to Install a PHP Extension: Quick and Easy


Should I say quick and easy or quickly and easily?


Why?



Answer



The terms Quick and Easy modify Install. Technically, since install is a verb, they should be adverbs - Quickly and Easily.


However titles have a life of their own, and they often exist on a different planet than we prescriptivist grammarians. You get a lot of latitude.


Additionally, the adjectival forms have an implied noun to modify: installation. You are suggesting the installation will be quick and easy.


To be a purist, make them adverbs. Or you can leave it punchy.


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