What is another word for a false belief or opinion on something that people hold true and repeat because they have heard it repeated so many times?


It isn't any of the words on this page and I believe it started with the letter 'e' (though please offer your word even if it doesn't).


Example sentence: Because he researched what he had heard from his friends, he was able to refute many of their _________________.


Factoid seems to be the closest one, but the word I am looking for only refers to a belief that is false.




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