cultural phrases - Why isn't the yard used as a base unit for measuring heights?


I don't know if this is the right forum for this question, but, do what I would, I could not find a better one.


During my visit to London I stumbled upon something I couldn't quite grasp:


Why, even though the yard an acceptable unit of distance, height is invariably measured in feet?


For example: The Shard is 309 meters tall, which is sometimes presented as 1016 ft but not something like 338 yards?


What is the reason for this?




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