orthography - What do you call words that are misspelled to add effect?


The most obvious example I can think of is the Mortal Kombat series. They replace almost all hard sounding C's with the letter 'K'. A couple other examples off the top of my head are 'Froot Loops', 'The Beatles', the Red Hot Chili Peppers album 'Blood Sugar Sex Magik'. There's a tonne more. I'm just wondering if there's a proper term for these types of words.



Answer



I'm amazed there is actually a term for this.


Yes, there is a name. It's :



Sensational Spelling: Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effects.


Sensational spellings are common in advertising and product placement. In particular, brand names...



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