differences - "Most important" vs "most importantly"


I was always under impression that "most important" is correct usage when going through the list of things.



We need to pack socks, toothbrushes for the trip, but most important is to pack underwear.



However watching Apple presentations I've noticed they always say "most importantly".


Could you please explain how to use this correctly?



But most importantly, Gallo said, it's evident that Cook cares deeply about Apple.





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