terminology - Site hopping, non-related subjects, wasting time on the internet


What is the term for embarking on an internet search that leads from one website to another, to another, to a totally different site of non-related subject, based on information found in each subsequent search? Say, start looking at recipes initially and end up on Mediaeval monks, via early explorers, or whatever...hopping around all over the place and finding that a day has passed without your realising it.




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