word usage - Using a designer's name or brand name as a substitute for the product itself


Example: A character owns a pair of Sophia Loren sunglasses. Before going out for the afternoon, "She drew on her Sophia Loren’s, flipped her long mane back, and tossed him a cheeky grin."


If I'm not mistaken, this is an example of a "proprietary eponym". Is the apostrophe correct here, or should it be "Sophia Lorens"—i.e. since the thing referred to is a plurale tantum, should the proprietary eponym also take the form of a plurale tantum?




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