grammaticality - Should you use first word capitals for an advertising slogan used in a descriptive, adjectival way?


If you're using a slogan in a sentence to describe something in an adjectival way, should the first letters of each word of the slogan be capitalized, or not? For example:



Nike has a 'just do it' attitude to business.



or



Nike has a 'Just Do It' attitude to business.





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